Lead Simulator
Model a media and marketing plan from spend down to real, trackable outcomes: clicks/sessions and leads (form fills, verified contacts). Deliberately stops there -- most clients don't have closed-won deal tracking or even a lead form to measure past that point, so this doesn't guess at deals, deal value, or AUM raised.
Start from a client's real data
Pulls this client's actual synced Windsor spend/clicks/conversions as the starting point, instead of a preset. Falls back to a preset automatically if this client has no history yet.
No history yet for this client (a brand-new company, or an existing client with no media running)? Upload a CSV of their campaign data instead:
download the template,
fill in their real numbers, then upload it below. Otherwise, pick a GK3 benchmark preset.
...or start from a GK3 benchmark
Loads real conversion and cost ranges GK3 has published, editable from there. Every field below can still be changed manually.
Timeframe
% of full performance in month 1
Ramp-up models the real pattern GK3 sees: new campaigns start soft while targeting and creative are optimized, then reach full efficiency. Set ramp-up months to 0 for flat performance from month 1.
Media & marketing channels
Each channel converts monthly budget (or list size) into clicks/sessions, which feed the lead conversion rate below. VisitorIQ and DemandIQ rows skip straight to leads, since those are already-identified contacts, not anonymous clicks.
| Channel | Type | Monthly budget / list size | Cost per click/CPM, or n/a | CTR % (if applicable) | Output this month |
|---|
Lead conversion assumption
Applied to total monthly clicks/sessions from the channels above, to estimate leads (form fills, verified contacts, or whatever this client's real conversion event is). VisitorIQ and DemandIQ contacts enter directly at Lead, skipping this rate entirely, since those are already-identified contacts, not anonymous clicks.
Projected results
Cumulative leads over the selected timeframe, at the ramp-adjusted efficiency set above.
Month-by-month detail