Paid Media Tracker: ProofIQ

Client

Reporting

Data I/O

Activation

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ProofIQ / Paid Media Tracker

Paid Media Tracker

Pre-launch plan for this client: every campaign, creative, and the exact UTM tagging it should carry once live.

Planned campaigns & creatives

Channel	Campaign	Creative	UTM tagging	Launch	Status
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Post-launch check

Confirms every non-planned item below is actually showing up in ad platform, GA4, and HubSpot data -- not just declared here.

Lookback window

Channel	Campaign	Creative	Ad platform	GA4	HubSpot

Select a client from the sidebar to view their paid media plan.

Add planned item

Channel

Launch date

Campaign name

Creative / ad name

utm_source

utm_medium

utm_campaign

utm_content

Notes