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Performance Intelligence
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Total spend
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Paid leads
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From paid channels
Cost per lead
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Blended across channels
Attributed revenue
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Trend at a glance
Weekly/monthly direction for the four headline numbers above
Spend
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Leads
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Pipeline
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Win rate
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Spend, leads and cost per lead by channel
All connected paid media channels for this client
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Spend by channel
Budget allocation across paid channels
Spend by channel.
Leads by channel
New CRM contacts attributed to paid media
Leads by channel.
Lead funnel: CRM progression
How this client's paid-attributed contacts move through HubSpot's lifecycle stages
Lead funnel.
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Pipeline generated vs. ad spend
Weekly spend against the pipeline value it produced
Pipeline generated vs ad spend.
Win rate trend
Closed-won share of closed deals, by month
Win rate trend.
Sales cycle length trend
Average days from lead to closed-won, by month
Sales cycle length trend.
Pipeline value by channel
Total deal value generated (open + won), by channel
Pipeline value by channel.
Deal stage velocity
Average days spent in each pipeline stage (open deals)
Deal stage velocity.
Top landing pages
Sessions, engagement, and conversions by landing page (GA4)
Top landing pages.
Audience by device
Sessions by device category (GA4)
Audience by device.
Conversion events
GA4 key events by type -- not just one aggregate conversion number
Conversion events.
New-user acquisition channel mix
Channel that FIRST brought in each new user (GA4) -- different from spend/leads-by-channel above, which is paid media only
New-user acquisition channel mix.
HubSpot list growth
Total contacts across all lists, by day
HubSpot list growth.
Workflow enrollment funnel
Enrolled, currently enrolled, completed, goal met -- across all HubSpot workflows
Workflow enrollment funnel.
Top marketing emails
Open/click rate for the most-sent HubSpot marketing emails (lifetime stats)
Top marketing emails.
Form submissions
Weekly form submission volume across all HubSpot forms
Form submissions.
Top-performing ads
Individual ad/creative spend and conversions -- Google Ads, LinkedIn, Spotify, Vibe
Top-performing ads.
Cost per lead trend
Weekly blended CPL across all paid channels
Cost per lead trend.
Spend vs. leads trend
Weekly spend against paid leads generated
Spend vs leads trend.
Cold email trend
Daily sends, opens, clicks, and replies across all InboxIQ campaigns
Cold email trend.
Top cold email campaigns
By emails sent, with open/reply rate
Top cold email campaigns.
Month-over-month scorecard
This period vs. the same-length period before it
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Channel mix shift
Share of spend by channel, this period vs. last
Channel mix shift.
Revenue attribution
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