Social Media Tracker
GK3's own social media content calendar. Plan the month here, draft copy, then update HubSpot Status as a post moves through your workflow.
Content categories & status key
One post can span multiple categories -- pick the primary one and note the secondary in Notes.
| Category | What it covers |
|---|---|
| Blog Series | Posts tied to a named, recurring blog series |
| Company Promo | Brand announcements, product launches, awards, milestones, team news |
| Event Promotion | Pre-event hype, day-of coverage, post-event recaps for webinars/conferences |
| Thought Leadership | Original POVs, market commentary, educational content |
| Client Spotlight / Case Study | Success stories, testimonials, featured client work (with approval) |
| Visual Asset Status | Meaning |
|---|---|
| Not Started | No creative work begun yet |
| In Brief | Creative brief written, handed to designer |
| In Review | Asset drafted, awaiting internal approval |
| Approved | Asset signed off, ready to upload |
| Live | Post published |
| HubSpot Status | Meaning |
|---|---|
| Not in HubSpot | Not yet entered in HubSpot |
| Draft | Post exists in HubSpot as a draft |
| Scheduled | Scheduled in HubSpot with a publish date/time |
| Published | Post has gone live via HubSpot |
| Paused | Scheduled but held pending changes |
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