/ Social Media Tracker
Content categories & status key
One post can span multiple categories -- pick the primary one and note the secondary in Notes.
CategoryWhat it covers
Blog SeriesPosts tied to a named, recurring blog series
Company PromoBrand announcements, product launches, awards, milestones, team news
Event PromotionPre-event hype, day-of coverage, post-event recaps for webinars/conferences
Thought LeadershipOriginal POVs, market commentary, educational content
Client Spotlight / Case StudySuccess stories, testimonials, featured client work (with approval)
Visual Asset StatusMeaning
Not StartedNo creative work begun yet
In BriefCreative brief written, handed to designer
In ReviewAsset drafted, awaiting internal approval
ApprovedAsset signed off, ready to upload
LivePost published
HubSpot StatusMeaning
Not in HubSpotNot yet entered in HubSpot
DraftPost exists in HubSpot as a draft
ScheduledScheduled in HubSpot with a publish date/time
PublishedPost has gone live via HubSpot
PausedScheduled but held pending changes
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